Picture yourself entering a store, with a product in mind. If you already know what you want to purchase you will likely be looking for the right aisle to find it. Once you have located it on the shelf you will probably spend some time inspecting the product before making your decision.
Now, consider what would make this decision easier for you? For starters, if you are met by a friendly assistant who will show you where the product is located. If they happen to be knowledgeable about the product, even better. Any reservations that you may have about this product would be addressed in that instance. You will have your questions answered. With enough information and a little persuasion you will be ready to purchase the product.
Let us take this scenario to an online transaction. Over 90% of all transactions today will start with an online search. That is the equivalent of a customer entering a store. Consider the last time that you made a purchase online. What sort of information did you look for before you were comfortable enough to transact? Most customers are looking for the same things that you would been looking for in this case. How can you make this information easily accessible?
Over 90% of all transactions start with an online search!
45% of all adults in the US cite search results for deciding not to do business with someone.
56% cited something they read as the reason they decided to do business with someone.
Good copywriting is that lovely sales assistant that meets them at the door and takes them to the product that they are looking for. This is the sort of sales assistant that will provide you with enough information to make you comfortable to make the purchase. Most people are not converted into customer because of a knowledge gap in their journey. The role of any copywriter is to bridge that gap. It not online highlights the features of a product, but places greater emphasis on addressing customer reservations and questions. Most customers already know the features, they just have some things that they are not quite sure about.
Good copy is not pushy. It simply nudges. The key to successfully nudging anyone is to establish trust. You do not have much time, as such you want to ensure that the reader’s attention is captured right from the start and carried through to the Call to Action. If they fall through somewhere along the way, chances are there are gaps in your copy that can be improved. Not all copywriting services are equal. There are subtle differences that you may not be able to tell as you compare them. The one thing that no one can deny is that good copy is captivating. It is more of a story than a sales pitch.
Today, every one of us is bombarded with ads all day long. The bulk of these ads are of no interest to us. Using the right copywriter puts you in the unique position of making the customer feel like you are on the same side. It no longer feels like a battle of wits to see who blinks first. You have the customer’s best interest at heart, and that is what good copywriting services will put across beyond a shadow of doubt.
Although there are crossovers between print and digital forms of media, writing for the internet is a different beast. If you are looking for an internet content writer, you want to get one that understands the nuances that lay between the two forms of content. One of the key differences between copywriting for print and for the web is just how much more information is at the end of a click for your visitors. This is why they tend to be impatient. Where you would previously have gotten away with a slow review, people want answers much quicker.
Oftentimes, copywriters will write either with a focus on man or machine. Content written for machine may rank but will seldom convert. Striking a balance between the two is more important. It gets people to your page, and turns visitors into customers. There are two services that we offer. The first one places an emphasis on growth, while the other one places emphasis on conversion. Growth in this case is driven by the volume of content that is being created. Conversion is not neglected in this approach, but it is not the main aim. The second tier of content that we have is one that converts. This is where the difference between copywriting and content writing is made plain. If you are after affiliate content check out our offer.
Who is this copywriting service for?
Our copywriting services are geared towards those that are writing for the express purpose of getting sales or to achieve a direct call to action. This may be in the form of the visitor signing up to a mailing list or subscribing to a webinar. If you are a small to medium enterprise that is looking to get the most out of every visitor on your website, we can help.
We believe the best way to Sell is to Tell. People buy from People. Your products and services add tremendous value to their users. Why not just let them know what they stand to get when they purchase from you. Speak of value added to the business or person that transacts. We are innately self serving. If you can convince me what is in it for me, I am easier to convert. Your prospective customers do not want to be bludgeoned with sales pitches. They want to be guided to making their own purchasing decision and not pushed into making a purchase. The art of persuasion is how you bridge the two seamlessly.
Value Driven Copywriting Services
Your main aim for any copy that you want written is to produce tangible results. These will usually be in the form of conversion. It may be sales conversion or subscription. Whatever the case may be, we write to achieve the very best results for you.
All of the copy that we write is customer focused. It aims to meet your needs as our customer, as well as the needs of your readers, who are your potential customer. Meeting your readers’ needs ties into our aim to be results driven.
Your deadlines are important to us. If you ensure that we are aware of them from the beginning, we will in turn ensure that your copy is delivered on time. Better yet, delivered with enough time to make any requested amends.