The first point of contact most people will have with your property is online. Most searches start there. The copy on any page should complement and accentuate your listing. In the world of property copywriting, there is an emphasis on creativity. That is where a property copywriter excels. Choosing the right words to describe the properties a client offers is part of the job description. It is not enough to say “a pretty house with a garden and a lake view” a property copywriter needs to use words that will pop out.
The main goal of any content on the website is to help the visitors find what they need and make a purchase, so the more professional your work is, the faster you will get a lot of clients.
To the point
No one wants to read a thesis; we make it short and simple without being abrupt. The essence of the task is in the 1st sentence. If you can’t describe your offer in a few words, you haven’t understood what you are doing.
Creative and useful
Just because it’s creative doesn’t mean it will be a good idea. It doesn’t have to be poetic, but if you write something that you haven’t thought about before, and people who haven’t thought about it, they may not like it.
Easy to read
We all know that it’s not a scientific essay, but there are some things that you can do. For example, the key factors are highlighted, and the most important information is highlighted. If you write something of interest and it’s hard to read, you lose readers.
Look at other professionals
What others do – we pay attention to what your competitors’ companies and property owners are doing in terms of content strategy. This allows us to see how they talk about their products (if everyone talked about cork floorings in their posts, it would be very boring).
Landing Pages
Landing pages are part of a marketing funnel people go through before purchasing from a company. A page can be one paragraph or many paragraphs long, depending on the content of the page. It’s essential to effectively write copy for landing pages so that businesses can attract more traffic, more leads and convert more customers from these landing pages.
A business has two main goals with their landing pages: to motivate a visitor by presenting each offer to solves the visitor’s specific problem and to persuade visitors to take action, such as subscribe for email updates or purchase products through the site. It’s important that each one is concise and tailored for its target audience, so they’re not put off by this extra effort caused by lengthiness.
Blog Posts
Let your audience know what you have to offer. Have a new property on the market? A blog post is a great way to showcase it. A blog post is often a long informational piece designed to inform or persuade the reader. Blog posts often consist of a short introduction followed by a fact sheet and then the main part of the content, which is variations on an idea.
A great example of how to write a blog post would be: “This property has had many improvements made, such as new bathrooms. This property also comes with two showrooms and three garages.”
Social Media
Staying on top of your social media can be challenging. We craft witty and engaging posts to not only keep your audience engaged but also to grow it. Assistance is provided in the form of “copywriting” each week. This can be full assistance from start to finish or simply helping with any writing you need to be done for your website. See our Social Media Content Services
Content Calendar
Creating a calendar for your social media content is not an easy task, but it is highly rewarding. You will need to plan out specific times for each post type, such as links, videos, or photos.