While the marketing industry is still trying to figure out how to make content work, many marketers have already adopted a content-first mindset. Content inbound marketing is the new playground, where marketers are looking to build a relationship and grow their brand by creating content that people love and want to share.
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What is Content Inbound Marketing
A recent study by Hubspot determined that 82% of marketers find content marketing successful. Additionally, 83% want to see more content marketing in 2017. Whether having a product or service or selling a service or product, the best marketing approach is always to have an up-to-date website with useful information and helpful resources for your target audience.
Content marketing is the only true form of online advertising as it allows you to reach your audience directly with interest in what you have to offer.
Why content marketing works
Content marketing has proven to be highly effective in reaching consumers, growing your brand and generating leads, and converting those leads into sales. The way content marketing works is it creates a community of fans through your blog and social media sites that are interested in what you have to offer. It allows you to contribute back to them with helpful information and entertainment.
Content marketing is not just for bloggers; businesses should use this outbound strategy to allow the business to reach greater reach.
How Content Inbound Marketing is Done
You can use content marketing for several different purposes. You can use it to build a relationship with people in your area of interest, attract customers, and convert existing customers into brand advocates.
3-step process for Content Inbound Marketing
Step 1: Create content that will attract visitors to your company or website by creating blog posts that are valuable and informative.
Step 2: Connect with other bloggers, industry experts, and social media influencers to help share quality content on social media.
Step 3: Connect with the audience of your content through sharing and commenting. Remember, quality content is what you should share and comment on.
Why Content Inbound Marketing is the best type of marketing
Content marketing is the best form of marketing because you can reach people who are already interested in what you have to offer. If someone is searching for something and looks at your website, then there is a chance that person will also look at your blog and social media pages, which increase the number of people who find out about your company.
4 ideas for an effective Content Inbound Marketing strategy
- Create informative articles that will entice readers to click on your links and read your content.
- Place links in the content that leads to other resourceful and informative articles.
- Reach out to bloggers in your area of interest and contribute to their blogs. Also, reach out to bloggers who can reach a new audience with your content.
- Promote your content on social media: Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
Content Creation
The key to success for content that you want to share is quality. If you are going to publish valuable content, make sure that it is worth sharing. Your goal is to get people interested in you and your business and not just trying to sell them something.
Content Distribution
The next step in the content marketing process is to distribute your content. You can share it on different platforms and blogs that you can connect with. Remember, not all of your fans will find you on Twitter or Facebook, so it’s essential to reach out to bloggers and influencers who can give you a wider audience for your content.
Content Sharing
The final step in the process is to share your content with the people interested in what you have to offer. This is important because if you do not connect with your audience, they will not continue to follow, comment, or share your content. Furthermore, your content marketing strategy will fail to reach a new audience.
The first step for content inbound marketing is to create. Then you can build from there by connecting with other bloggers, reaching an audience through social media and increasing your online presence.
Content Marketing
Content marketing is a strategy to create and distribute valuable and relevant content to your target audience. The main goal of content marketing is to provide a more holistic experience for site visitors and increase brand awareness.
There are several aspects of a successful content marketing strategy, and you cannot overlook all of them. Here are some points that will help you build upon your existing skillset, enhance your business by gaining new customers, generate leads, and expand your reach through social media.
- Create Content That Sells Your Product/Service
First and foremost, you must create content that is intended to sell your product/service. This can be a blog post, a video or an ad. If you’re writing about anything related to your business, then it should be linked to the product or service you’re selling. You should always link a blog post on content marketing back to the sort of content you’re writing about. - Develop Extended Relationships Through Your Blog
The second step is to build relationships and establish trust with the people reading your blog posts. This will happen as you professionally conduct yourself while also staying genuine and authentic. When you publish content on your blog, if you’re posting a picture of your products or services, be sure that it’s linked to the website where You can purchase them (i.e., Amazon). You also don’t want to push your content onto someone’s Facebook or Twitter feed. You must foster a relationship with your readers. This will happen naturally, as long as you’re providing helpful information that they can use. - Share Content Through Your Social Media Channels
The third step in the content marketing strategy is to share the content on all social platforms where you have followers and people interested in what you have to offer. You can do this through Facebook, Twitter, Pinterest, and so on. - Engage With Your Readers
The fourth step is to engage with your readers by answering their blog posts and social media questions. - Promote Your Content Through Social Media Channels
This is another critical step that can benefit your business because you can start building relationships and making new connections with those interested in what you have to offer through social media.
Sources and Further Reading
http://www.entrepreneur.com/article/203495
http://www.contentmarketinginstitute.com/content-marketing-strategies-marketing-viral-marketing
http://www.socialmediatoday.com/social-networks_2/12661_how-to_use_your_blog%3Fkeyword%3DContent%26keyword%3DBlog
https://wholebloggersnetwork.wordpress.com/2009/01/08/blogging-techniques-that-will-grow-your-business/
https://www.linkedin.com/pulse/my-contentmarketing-strategy
http://www.contently.com/blog/how-to-create-a-successful
https://blog.hubspot.com/marketing/content-marketing
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