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How to get started marketing a new website
Developing a new website is an important step for any business. It is an opportunity to attract new customers and to make a good impression. Even if you are working with a great web design team, you should still follow marketing best practices to launch your site with as much success as possible. In fact, by combining your efforts with the expert advice of your web team, you can increase your website’s success and reputation.
The most important step in creating a new website is to have a clear understanding of what you are trying to accomplish with the site. What do you want people to feel after visiting it? How do you want them to think about your business?
To answer these questions and make sure your site aligns with your business goals, think about who you want to be as a company. This will influence the goals you set for your site and how you approach marketing it.
Finding keywords
Keywords are the words or phrases users type into search engines to find products like those you are selling. They determine how well your site ranks on search engines, and if you don’t rank well, people won’t be able to find you. You can usually find keywords by conducting keyword research. This involves looking through similar websites to yours and seeing what keywords they use in their content.
Keyword research is also a good way to gather ideas for the content you want to include on your site. You can look through your competitors’ content and see what keywords you can use in your site’s content to help it rank well.
Building pages
Your web page should be easy to navigate. Visitors should find the information they need quickly and easily, preferably without having to leave the site. You can also consider including attractive content that will attract users, such as blogs or videos.
Using Social Media
Social media is an important part of any marketing plan. You should use social media to build a loyal community of followers, and you can use the content from your site to attract them. Make sure that your site content is interesting and appealing to your audience. This will help draw them in and get them interested in following your business on social media. If you have a blog, you can also consider posting blog posts published on other sites and added traffic.
The Basics
- Create a wide footprint: Social media allows you to create a wide footprint on the web. To start with, create accounts on all the best social media websites. There is an unlimited number of these so it is essential to get onto the main ones. Get onto: Facebook, Twitter, Foursquare, Instagram among others.
- Depending on whether or not you are a business may also want to get listed in business directories. Getting on social media gives you some links for your website to get started. The rule of thumb is always to fill in as much information as possible. You should also make sure that your information matches across the web. Having conflicting addresses and other varying details will negatively impact your website’s visibility and ranking.
Don’t have the time to handle social media? See our social media management service.
A/B Testing
One of the best ways to get a feel for how user-friendly your site is and how it can be better geared towards your users is to conduct an A/B test. This allows you to compare multiple versions of the same website design and see which one gets more positive feedback. It’s also an easy way to see which content or features work best.
Using Search Engines
The most important step in creating a new website is to have a clear understanding of what you are trying to accomplish with the site. What do you want people to feel after visiting it? How do you want them to think about your business? To answer these questions and make sure your site aligns with your business goals, think about who you want to be as a company. This will influence the goals you set for your site and how you approach marketing it.
Pay per click advertising
Search engine optimization, or SEO, and pay per click advertising are valuable tools to help your business gain exposure. The more people that see your widget in search results and click on it, the more money you make. Pay per click advertising allows you to determine whether people are actually going to your site, which is why it’s important to make sure people can find you through search. You can also use pay per click ads when you have a large budget.
Write content that is interesting and useful
Word of mouth is a powerful tool in all forms of marketing. Writing good content encourages your audience to share it with others, increasing your website’s exposure. You can also ask people to share the content they like with their friends and followers.
Include contact information on your site
Your business should include contact information on your site so that users can reach you easily if they have questions or concerns. Be sure to make it available in both the footer of each page and in the menu bar. This way, users will always be able to find it no matter what page they are on.
Be a guest on niche relevant podcasts
Podcasts are a great way to promote and educate your audience. You can use podcasts as a way to share information with your community and inspire them to learn more about your business. Podcasts also allow you to promote your business, and if people listen and like what they hear, chances are they’ll recommend it on social media or tell their friends about it online.
Write Guest Posts
Getting your name out there allows you to share your website. You can tap into a wider audience and throw your hat in the ring as an authority in the space. For example, if your widget is meant for a specific industry, write a post on improving sales in that industry, then send a link to the site where it’s published. This will create interest and open up a dialogue with many others in the industry.
Here are some questions to ask yourself:
1. What is your website about, and what are the benefits of using it
2. Who should use this site
3. How does this website work
4. Why should people use this site instead of other sites like it
5. What makes you different from other websites in the same category as yours
6. What do you offer that others don’t have, or what’s better about your service than theirs is (ease of use, customer support).
Final Thoughts
Niche is important to your website design. You need to think about and narrow down the features that will make your site unique. It’s a good idea to pick and choose the features that will make you stand out above other similar websites and determine how you are going to use them. This gives visitors a reason to come back or return for more content.
We are available to help you market your new website. Get in touch today:
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