Why it Matters
The growth trajectory that ￼￼YouTube has enjoyed has inspired others to create their own video content delivery platform. Short-form video content has also enjoyed tremendous success. From Vine, Snapchat and more recently Snapchat, Facebook Stories and WhatsApp. Who knows, Twitter will likely follow this trend at some point, in their own way. Your social media presence is futile if your content is inadequate.
All of these platforms have created opportunities to easily share video content. You also find that there is increased engagement when content is delivered in video form as opposed to when it is delivered in text and images. Our attention spans are much shorter. People have less taste for reading long bits of text when the same message can just as effectively be delivered through video, not to mention that it is easier to digest in this form. That is why they have to be a key part of all social media strategy.
The role of a social media content provider is to create content that your audience or target market resonates with. It does not always have to be in the form of video. Although, as we have alluded, it tends to be beneficial to have it in this form. Content should always consider the audience for whom it is being created before it is created. That places you in a position in which you are catering for an existing need instead of throwing mud on the wall and hoping something sticks. Let us look at some of the processes and things that can be taken into consideration.
Your business & Brand
Whether you own a small business or have a company that is well established in its industry. The first step of your campaign when seeking social media content services is to figure out what your brand stands for. This can be tied down to your mission statement. Whoever you work with has to understand the message that they are supporting in order to approach content creation with aplomb. Take some time to define this in as clear terms as you possibly can.
This is not just down to the business owners to define. Involve as many key individuals and departments as possible. They do not need to know about social media. As long as they know about the company, What is it that has to be known about your company? What sets you apart from others? This is also a great time to pull out any previous designs that have been done. This provides a platform to build on and avoids a case of your branding getting watered down. How does your current website design complement your social media channels?
The success or failure of your content creation will largely depend on the clients. Expectation management on both ends is key. You want to ensure that the clients for who your content is targeting are prepared to consume such content. Use what others in your industry have done successfully as a case study to inform your content.
Content writing should always be a key part of the process. The digital side of things feeds in from what is written. You will often find that graphics and videos are created to go with the content that has already been written. In such cases, these can be released simultaneously. An article going onto your website, and some graphics for your social media marketing. Having an in-house media management process will ensure that these two things are tied together easily.
Once the content is created, it has to be broadcast in order to be seen. That is where content marketing comes into its own. It bridges the gap between what has to be seen and those that should see it. This can be done it different clusters or as part of a larger media marketing strategy that includes the social elements.
We can help
We have a wide range of offers that can tie into the core of your overall strategy if one is already in place. A strategy can also be developed for you if required. Having a strategy developed positions you well to be a key part of its day to day implementation.
We will work with you to plan what content is required each month and work to develop it. This gives you fresh, unique and timely content at every turn. The content service starts off with the planning before going into copywriting and content creation.
Social Media Management
Our social media services involve the delivery of the content that has been created. This is largely done through scheduling. We would also play an active part in ensuring that engagement is pursued. The best part is that the budget is fairly flexible. All of the work can be tailored to what you are attempting to deliver. Whether it is Facebook marketing services, Twitter marketing Services, Instagram marketing services, Google My Business Marketing or Linkedin Marketing Services that you are looking for. We are here to help.
Although you do not necessarily have to do all of these at the same time. If you can, why not? There can only be good things coming out of it.
Join our course and start building the most wanted career available today. We make sure every class is easily understood, and that all students reach the same level of expertise needed for today’s hi-tech industry.