Local SEO Services in Swansea
Online marketing and social media marketing can be a sure jungle! Paraclete Inc is an SEO Swansea agency out of South Wales. We specialise in SEO and SEM for Google and Bing. Putting your business in front of potential customers through content marketing.
Our expertise makes sure that your business is found when potential customers are searching online for your products and services. Ads can be costly. Good web design is not enough either. Why not aid your efforts by ranking search terms.
The growth of the web has allowed most SEOs to offer their digital marketing skills and services to people from all corners of the globe. You don’t have to be in a certain place to extend the services and the like.
The sad thing is that in Swansea, most marketers in the area do not have local clients. This is based on local businesses not understanding the value that these skilled persons provide and search engine optimisation. On the other hand, the SEOs pursue clients from elsewhere. In a value-based system, there is no such thing as free SEO.
Over the last few years, we have seen the city continue to grow in business and brand visibility. Tech companies are recognising the virtues of bringing business to the city. The overhead is lower than what you would spend in other parts of the country. This means that businesses accelerate their growth, but they can employ from the high-quality talent pool that Swansea University is growing.
The growth of the university and expansion to a second campus means that there are fantastic graduates that will be looking for work. It also means that over the next few years there will be more capital to be spent. Your business will have a larger customer base and experts to tap into.
Many more searches for services and products start on the web. If these searches are not yielding your products and services, you are leaving money on the table. No, in fact, you are handing money to your competitors.
How do we approach SEO?
We understand that your business is unique in one way or another. It is important to ensure that your brand messaging is not lost within the marketing strategy. The key part of any successful online marketing marketing campaign is to ensure that we know what you are aiming to achieve. Without a clear goal, online advertising can be hit and miss.
We talk to you to check:
- Who your clients are?
- What devices they likely use?
- How you want them to contact you?
- How you currently acquire most of your clients?
Beyond creating and optimising your content we work towards placing you in the maps pack for your target area. This means that when someone in Swansea searches for your services, they will find you on the maps. Search engines have increased emphasis on local services. People in local areas want to use local services. They are quicker and more reliable.
If you already have a website, web design would not be required. We take time to analyse it to improve it in line with your goals. It may be small things such as placing the right meta descriptions within your website. We may look to rebuild your website from scratch. Most searches are carried out on mobile devices, your website should be optimised for mobile devices.
Keyword Research and Competitor Analysis
Keywords are what potential customers type into their search when searching for your products and services. For instance, when looking for a plumber, I would search for “plumber near me”. Google will serve the search results that are based optimised for this keyword. The near me part will also mean that results will consider proximity as a ranking factor. Plumbers in Wales will be shown to customers in Wales. That is the advantage of ranking for relevant keywords.
Our keyword research service works by diving into Details to find the best terms that your potential customers are using to look for your products and services. One of the ways that we do this is by analysing your competitors. Once we understand what is working for them, we know what will work for you.
Quality content can go so far. On-page SEO services cover the things that should be considered within your page in order to get it ranked for specific terms. This requires a blog post of its own to cover in detail. We make certain that all pages on your website are optimised to Google’s best practices to drive organic traffic.
The general practice includes optimising meta tags to enhance your digital presence. We offer a complete package for online visibility and help you achieve the highest rankings. The use of strategic keywords ensures that your services are recognisable. That drives qualified customers to your landing page to increase conversion.
Analysis & Updating You
With everything that we do, our customers are kept in the loop. The starting point of it all is to make sure that we collect all the data and measure our results. This is what guides our digital marketing efforts. If something is working, we do more of it. Algorithm changes, so it is important for us to stay on top of things.
You will receive a monthly update of social media activities and traffic results that have been carried out in that month, plus the results that we have been able to achieve. This allows you to keep track of progress and measure your ROI.
Beyond your web design, your off-page SEO services involve building relationships with related businesses, creating digital assets to push your business reach. These will include social media profiles, business citations and other backlinks. Our work is white hat, meaning that we follow best practice guide for link building. This ensures that your business is safe long term.
Everything is done in-house
We understand the digital marketing side, you understand your consumers. A successful SEO campaign is a combination of these two things. Let us collaborate.
We extend web design and SEO services to businesses in the South Wales area and beyond, spanning from Swansea, Port Talbot, Neath, Llanelli, Bridgend, Cardiff, Newport, and all over the world. If you are looking for SEO Swansea, do get in touch with us. We work love working with local companies as well as others.
As a Swansea SEO company and digital marketing agency, we also offer content writing services. This can be utilised to acquire inbound links and help with your efforts of performing well on organic results within search. We offer all services at affordable prices. That includes running social media campaigns and web design where required.