Local SEO Service in Swansea
Online marketing can be a jungle! Paraclete Inc is an SEO service provider based in Swansea. We specialise in Search Engine Optimisation through the main search engines; Google and Bing. Our expertise makes sure that your business is found when potential customers are searching online for your products and services.
The growth of the web has allowed most SEOs to offer their skills and services to people from all corners of the globe. You no longer have to be in a certain place to offer the services. The sad thing is that when it comes to Swansea, most SEOs in the area do not have local clients. This is based on local businesses not understanding the value that these skilled persons offer. On the other hand the SEOs pursue clients from elsewhere.
Over the last few years, we have seen the city continue to grow in business. Tech companies are increasingly recognising the virtues of bringing business to the city. The overhead is much lower than what you would spend in other parts of the country. This also means that not only do businesses accelerate their growth, but they can employ from the talent pool that Swansea University is growing.
The growth of the university and expansion to a second campus means that there are more graduates that will be looking for work. It also means that over the next few years there will be more money to be spent. Your business will likely have a larger customer base to tap into.
More and more searches for services and products start online. If these searches are not yielding your products and services, you are leaving money on the table. No, in fact, you are handing money to your competitors.
How do we approach SEO?
We understand that your business if unique. The key part of any successful SEO campaign is making sure that we know what you are looking to achieve. Not only does this allow us to perfectly place ourselves in a position that helps you achieve what you want to. We also help you make sense of how your goals can be tackled on the web.
- Who your customers are
- What devices they likely use
- How you want them to contact you
- How you currently receive most of your customers
Beyond creating and optimising your content we also work towards placing you in the maps pack for your target area. This means that when someone in Swansea searches for your services, they will find you on the maps. Google has increased emphasis on local services. People in local areas want to use local services. They are quicker and usually more reliable.
If you already have a website. We take time to analyse it to improve it in line with your goals. It may just be the small things such as placing the right meta descriptions within your website. We may also look to rebuild your website from scratch. Most searches are carried out on mobile devices, so your website should be optimised for mobile devices.
Keyword Research and Competitor Analysis
Keywords are what potential customers type into their search when looking for your products and services. For instance, when looking for a plumber, I would search for “plumber near me”. Google will serve the search results that are based optimised for this keyword. The near me part will also mean that Google will consider proximity as a ranking factor.
Our keyword research service works by finding the best terms that your potential customers are using to look for your products and services. One of the ways that we do this is by analysing your competitors. Once we understand what is working for them, we know what will work for you as well.
On page SEO covers the things that should be considered within your page in order to get it ranked for specific terms. This requires a blog post of its own to cover in detail. We make sure that all pages on your website are optimised to Google’s best practice.
Analysis & Updating You
With everything else that we do our customers are always kept in the loop. The starting point of it all is to make sure that we collect all the data and measure our results. This is what guides our efforts. If somethings is working, we do more of it. Google’s algorithm changes frequently, so it is important for us to stay on top of things.
You will receive a monthly update of activities that have been carried out in that month, as well as the results that we have been able to achieve. This also allows you to keep track of progress and measure your ROI.
Our off page SEO involves building relationships with related businesses, as well as creating digital assets to push your business further. These will include social media profiles, business citations and other backlinks. Our work is white hat, meaning that we follow Google’s best practice guide. This ensures that your business is safe long term.
Everything is done in-house
To keep our costs and yours low, we do as much as possible in house. Which is not something that can be said on most seo companies. This means that no money is spent on hiring external service providers. Content is created, posted and marketed by us.
We understand the tech side, you understand your customers. A successful SEO campaign is a combination of these two things. Let us work together.
We offer Services to businesses in the South Wales area and beyond, spanning from Swansea, Port Talbot, Neath, Llanelli, Bridgend, Cardiff, New Port and beyond.