Local SEO Services in Swansea
Online marketing and social media marketing can be a jungle! Paraclete Inc is an SEO agency based in Swansea, South Wales. We specialise in Search Engine Optimisation through the main search engines; Google and Bing. Our expertise makes sure that your business is found when potential customers are searching online for your products and services.
The growth of the web has allowed most SEOs to offer their digital marketing skills and services to people from all corners of the globe. You no longer have to be in a certain place to extend the services and the like, search engines help. The sad thing is that when it comes to Swansea, most SEOs in the area do not have local clients. This is based on local businesses not understanding the value that these skilled persons provide and search engine optimisation. On the other hand, the SEOs pursue clients from elsewhere. In a value-based system, there is no such thing as free seo.
Over the last few years, we have seen the city continue to grow in business and brand visibility. Tech companies are increasingly recognising the virtues of bringing business to the city. The overhead is much lower than what you would spend in other parts of the country. This likewise means that not only do businesses accelerate their growth, but they can employ from the high quality talent pool that Swansea University is growing.
The growth of the university and expansion to a second campus means that there are more fantastic graduates that will be looking for work. It also means that over the next few years there will be more capital to be spent. Your business will likely have a larger customer base and experts to tap into.
Many more searches for services and products start online. If these searches are not yielding your products and services, you are leaving money on the table. No, in fact, you are handing money to your competitors.
How do we approach SEO?
We understand that your business is unique in one way or another. The key part of any successful online marketing and SEO services campaign is making certain that we know what you are aiming to achieve. Not only does this allow us to perfectly place ourselves in a position that helps you achieve what you want to. We also help you make sense of how your goals can be tackled on the web. There are a number of reports that can be generated as part of the package. The goal is always to get your phone ringing.
We talk to you to check:
- Who your clients are?
- What devices they likely use?
- How you want them to contact you?
- How you currently acquire most of your clients?
Beyond creating and optimising your content we also work towards placing you in the maps pack for your target area. This means that when someone in Swansea searches for your services, they will find you on the maps. Google has increased emphasis on local services. People in local areas want to use local services. They are quicker and usually more reliable.
If you already have a website. We take time to analyse it to improve it in line with your goals. It may just be the small things such as placing the right meta descriptions within your website. We may also look to rebuild your website from scratch. Most searches are carried out on mobile devices, so your website should be optimised for mobile devices.
Keyword Research and Competitor Analysis
Keywords are what potential customers type into their search when searching for your products and services. For instance, when looking for a plumber, I would search for “plumber near me”. Google will serve the search results that are based optimised for this keyword. The near me part will also mean that Google will consider proximity as a ranking factor. Plumbers in Wales will be shown to customers in Wales.
Our keyword research service works by diving into Details to find the best terms that your potential customers are using to look for your products and services. One of the ways that we do this is by analysing your competitors. Once we understand what is working for them, we know what will work for you as well.
On page SEO services cover the things that should be considered within your page in order to get it ranked for specific terms. This requires a blog post of its own to cover in detail. We make certain that all pages on your website are optimised to Google’s best practices to drive organic traffic.
Analysis & Updating You
With everything else that we do our customers are always kept in the loop. The starting point of it all is to make sure that we collect all the data and measure our results. This is what guides our digital marketing efforts. If something is working, we do more of it. Google’s search engine algorithm changes frequently, so it is important for us to stay on top of things.
You will receive a monthly update of social media activities and search engine results that have been carried out in that month, as well as the results that we have been able to achieve. This also allows you to keep track of progress and measure your ROI.
Beyond your web design, your off page SEO services involve building relationships with related businesses, as well as creating digital assets to push your business reach further. These will include social media profiles, business citations and other backlinks. Our work is white hat, meaning that we follow Google’s best practice guide. This ensures that your business is safe long term.
Everything is done in-house
To keep our costs and yours low, we do as much as possible in house. Which is not something that can be said of an SEO agency in most cases. This means that no cash is spent on hiring external service providers. Content is created, posted and marketed by us.
We understand the digital marketing side, you understand your consumers. A successful search engine optimisation campaign is a combination of these two things. Let us work together.
We extend information and services to businesses in the South Wales area and beyond, spanning from Swansea, Port Talbot, Neath, Llanelli, Bridgend, Cardiff, New Port and all over the world. If you are looking for SEO Swansea, do get in touch with us.